Marketing - McDonald's Restaurant Essay Example | Topics and Well Written Essays - 1250 words

Marketing - McDonald's Restaurant - Essay Example The utilization of logos is made out within the commercial while describing the manner in which McDonald’s is clean and utilized to view the food in affirmative terms. This is a commonsensical appeal to articulate the reasons for McDonald’s being an excellent setting to eat. The preceding element of McDonald’s is a Cheerful Place comes within logos. McDonald’s are attempting to influence and lurch in parents of kids into McDonald’s by articulating the facts of excellent food, hygiene, their spill proof covers and napkins, which fit similar to a bib. Parents would like good, as well as quality foodstuff for their kids in a hygienic environment. However, these logos are attempting to call to the parents using the amenities they encompass of spill proof covers and napkins, which fit similar to a bib and articulating that their kids will not get to one another. Taken as a whole, that is the reason that this commercial aims a family unit (Abrahams 1). Lo gos is utilized to try to persuade parents that McDonald’s provides a place where they do not have to be concerned about their children and being so muddled when they take pleasure in their dine. The commercial lays emphasis on the actuality that they contain pill proof covers, as well as napkins as colossal as bib. McDonald’s utilizes this appeal to establish to parents that while they are attempting to have an excellent time together with their family unit, they do not have to fuss about the clutter their kids make, making their life quite easier for them. Therefore, quality and hygiene could also match up to what might be termed as passion. No one would have the capacity to give a clean, as well as healthy eatery without excitement into making the foodstuff cooked and pleasant. This... This paper talks about the short story and popularity of the restaurant. McDonald’s Commercial from the year 1967 is rhetoric to put McDonald’s on the market. In McDonald’s commercial, it seems that they, in fact, wanted to give emphasis to respectability. It points out how children are not expected to talk to unfamiliar persons, and are not allowed to take things such as foodstuff from unfamiliar persons. It has not just the children articulating this, but McDonald himself pronounces it. By carrying this out, they are attempting to depict themselves as an organization with far above the ground ethical values. They are attempting to make themselves made out like a fraction of the family unit. When Ronald declares that children are not expected to take foodstuff from strangers, the child replies that he is not an unfamiliar person he is Ronald McDonald. The child articulates it in a tenor, which points out that he is someone highly dependable and recognizes him ex tremely well. To sum up, the paper approves that to present day, McDonald’s has utilized various, dissimilar slogans within United States marketing, as well as a few additional slogans for chosen nations and areas. The McDonald’s commercials feature pathos, logos, ethos, as well as kairos to a great deal. These rhetorical features enable McDonald to be viewed as a place of happiness or being cheerful, quality services and food, in addition to hygiene. All this rhetorical features give McDonald’s restaurant an eminent standing in business.

Importance Of Insurance Sector Economics Essay

Importance Of Insurance Sector Economics Essay The study is about the performance analysis of insurance sector of Pakistan. Financial safety is not stable in todays world. It does not matter how big earnings we have for a month or how huge savings we have there are often situations beyond our expectations or control. We cannot make us safe completely. This is why we need to take all the safety measures to secure our financial state and our lives as well. And to do this the best way is to have insurance. Insurance can be the best safe measure for the financial losses and the loss of life. Even if anybody has huge savings secure in a safe place there can always be some type of catastrophe that can pull out all of the savings. In such kind of situations insurance can only be the security measure that makes anybody safe and secure. When a contract is made with an insurance company that contract is called insurance policy. Insurance is basically a transfer of risk for transferring the risk on the company in return insurer must pay som e agreed amount called the premium. A company may cover all the loss or some part of it depending upon the policy. Insurances policies or contracts purchased when anybody feel that it is not possible to bear the loss completely. For example sudden health condition like any accident, heart attack, or anything else that may cause a serious loss of life or permanent loss or injury. In the same way financial accident may happens like house burn, theft, car accident, or property stolen or any business liability. These things are so expensive that anybody cannot pay all these losses or some of them from own pocket or savings. In these kinds of situations insurance helps a lot a person pays a small amount of money for the promise that a loss will recovered if any accident happens. Insurance is nothing but an agreement between an insurance company and a person to pay an amount for compensation in shape of occurring a loss of insured property or life. The amount can vary from a thousand to millions depending upon the insurance policy and premium agreed. Importance of Insurance Sector Insurance sector is very important sector in any economy. Because individuals and companies keep investing in new ideas in new businesses and in new ways of doing businesses. For doing that individuals and companies have to take a lot of risks and to avoid that riskiness or loss of investment or other important resources companies and individuals go for insurances to protect their investments or transfer of risks. In Pakistan insurance industry is 7th largest industry of the whole economy. Pakistan is a large country having a population near about 200 million of which majority are Muslims. As a religious belief many people avoid insurance to improve their living standards. About 65% of the population lives in rural areas and 60% to 70% people live below poverty line and their earnings are less than 2$ a day as a result less income to spend a less educated people as a result insurance industry in our country could not grow well as compare to other countries in the world. Economic Impact Insurance industry in Pakistan known as inadequate and in efficient less innovative products of insurance and monopoly of single state own insurance company name as state life insurance company of Pakistan. In 2001 state life insurance captured 80%of the total insurance market of Pakistan. And in 2005 the share was 74% of the total market. Though the share of state own company has go down in last few years and the share of private companies has increase a lot. But still insurance sector in Pakistan could not grow as compared to the international standards. The major reason of not growing the insurance industry in Pakistan is that the people are more religious and avoid insurances and companies do not offer innovative insurance products. Further insurance is divided in to two parts one is life insurance and the other is general insurance. In general insurance all other insurances include other than life insurance. Now five insurances companies are dealing in life insurance business of which four are private owned companies and one is state owned company. Out of those four private companies two are local life insurance companies and remain two are operating as foreign insurance companies. Performance and Growth Till 2005 the total amount received from policy holders in shape of premium 62% of total premium is of general insurance and remaining is of life insurance. Life insurance requires more capital. (SECP, 2007). About life insurance life insurance is divided into two major parts individual life insurance and group life insurance. Individual life insurances have big part in life insurance business which is 79% of total life insurances. And 20%share of group life insurances both group and individual life insurances have a 99% share of total life insurances. The other reaming 1% of total life insurance is of pension plans, health insurances, and children education plans etc. (SBP Report, 2005) If we see historically major life insurance business is owned by state owned company which is state life insurance company. State life insurance corporation or (SLIC) of Pakistan is the only government owned corporation that was made by merging 41 insurance companies in process of nationalization in early 1970(SBP, 2005). From that time state life insurance corporation became the leader insurance company in the country and having a 76% share of life insurance business. (SBP Report, 2005) Through the share of state life insurance corporation has decreased as compared with past but still state life insurance corporation has the major portion of the life insurances. But compare to international markets Pakistani market do not grow that much compared with other countries. There is urgent need for government to take steps to aware the people of Pakistan that insurance is beneficial for them so that the market may grow quickly and more investment come in Pakistan which is ultimately good for local economy and people of Pakistan. (Annual reports of life insurance companies 2001-2005) The above picture shows the overall performance of the insurance business in Pakistan done in the years of 2001 to 2005. The average growth in profits were almost 14% which a very handsome growth in a developing country. And the average ROA means return on assets is .4% which is a good result. Return on assets shows one rupee of asset generated the percentage of profit. Now about general insurances national insurance is the only state owned company that deals in the general insurance business in the country. Where as many private companies deals in the business of general insurance. There are five major categories of general insurance motor insurance, fire insurance, marine insurance, health insurance, and last one called miscellaneous insurance. Motor insurance having the largest share of 48% of total general insurance business. The reason behind this huge share is increasing number or cars on the road. Marine insurance having a share of 21% of total general insurance business. It is linked with the international exports and imports of services and products. Fire insurance is having a share of 18% of total of general insurance business and it is linked with the growth of industrial and construction business. Health insurance is having a 6% share of total of general insurance business. And miscellaneous insurance having a remaining share of 7% which includes aviation insurance, cash insurance and travel related insurances. (Insurance association of Pakistan, 2006) General insurances business is largely dominant by private companies, Government owned company having a share of 14% of total of general insurance business. Whereas a huge share is owned by the private sector companies which is 82% of the business of general insurances. And remaining 4% share owned by foreign companies. In the past few years Government owned companies have lost their share in the business of general insurances. (Insurance Association of Pakistan, 2006). The general insurance business has shown an outstanding performance in terms of profits. The average increase in profits over the five years was 52% per annum. And if talked about the return on assets it also showed a great result. The overall return on assets for over a five year period was 8%, which is a remarkable outcome. (Annual Reports of General Insurance Companies, 2001-2005) Now about the overall performance of insurance companies, before this section the individual performance of life and general insurances business was shown. In this section comparison of both life and general insurance would be shown which would show the overall picture of insurance industry of Pakistan. The map below shows the growth of premium, net profit growth and assets growth for life and general insurance business as well. The map below gives a comparison between general and life insurance premium for the five year period. The overall average growth in life insurance business has been 28% per annum. The average rate of growing of the general insurance business has been 22% per annum. Which means life insurance business is growing greater than general insurance business. (Annual Reports of Insurance Companies, 2001-2005) The below map will show the growth in profits of life and general insurance business over five year period. The average growing rate for the life insurance business has been 14% every year. And the average growing rate for the general insurance has been 52% a year. It clearly shows that the profits of general insurance business have grown much faster than the life insurance business. (Annual Reports of Insurance Companies, 2001-2005) History of the Selected Companies Jubilee Life Insurance Jubilee life insurance claims to bring global skills to Pakistan. For more than 15 years Jubilee life insurance doing business in Pakistan and claims to provide a better life, and the life of security and safety. Jubilee life insurance established in Pakistan in June 1995 as a public company, under the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s ordinance 1984. Jubilee life insurance starts its operations on June 1996. Jubilee life insurance companies shares are listed on stock exchange with paid up capital of 627 million rs. Jubilee life insurance proud to be having leading industries board of directors, and having the ability and experience to give Jubilee life insurance a better future for the people of Pakistan. Jubilee life insurance is under the Aga khan fund for economic development Switzerland. It is the monetary growth wing of Aga khan development network. It is a group of private agencies development looking for improvement of living conditions in selected areas of under developed countries. The association of Jubilee life insurance with Aga khan development network permits to attracts its worldwide knowledge and funds to give our customers in Pakistan with the finest insurance option already there in the country. Jubilee life insurance customers can be feeling safe in information that our process are secured by a globally accepted organization with worldwide excess. With popular assignments around Africa and Asia, Aga khan fund for economic development is one of the world leading private growing organizations active in the whole industry. EFU

Essay --

The Solutions to Note-Taking Problems for Students By: Timothy Cooks 12/3/2013 Learning Challenge/Solution Project Dr. Samuelson Note taking is a process that involves the writing down of information that has been received from another source such as a professor or boss. Note taking provides the user with reference material to use for future use. Note taking is one of the most important and useful study skills to have while in college. Students must expect to take a lot of notes in college. Professors will expect their students to take notes during lectures in order to go back and review at home alone or with other classmates. Note taking is a skill, so in order to make this skill efficient, we must develop multiple techniques in order to make note taking more profitable. Chapter 6 in our textbooks gives us plenty of techniques of note taking to improve our note taking skills. But before that lets point out that note taking has two basic functions that note taking serves. Note taking serves as a way to help you store or encode the material and a way to keep the information in written form until you need it for later reference (Pintrich & VanderStoep, 137). Chapter 6 serves as a good guide in presenting students with strategies for effective note taking. The chapter focus is on strategies instead of style in order to help us think about the process of note taking while we are in class. Before we begin note taking we should ask ourselves these questions: What should I pay attention to? What should I write down? How should I organize my notes? We are now at the beginning stages of improving the process of taking notes (Pintrich & VanderStoep, 137). This will help being organized while taking notes. Remember that good note ... ...es. In result, my quiz and exam scores dramatically increased. When I enter anatomy I used the more the same method but I needed to incorporate more techniques such as comparing notes with other students in my class because we had less instruction from the professor. Exchanging notes with other students helped me not fall behind or miss out on important information. In my current semester, I have learned more techniques and methods to include with what I already know. The results are fulfilling allowing me to potentially have straight A’s. I learned that it’s beneficial for every student to become a stronger note taker because it’s necessary for successful studying and researching. I recommend anyone who read this to become proficient in note taking for one main reason which is, to remember important information such as dates, times, key points or facts.

Lifestyle Choices Limit Good Health

The Scottish diet has been identified as particularly poor, it is high in salt, sugar and fat, and low in fresh fruit and vegetables. Neither women nor men meet the recommended levels of exercise; only 33% of women and 45% of men meet the recommended levels Of exercise. It is therefore not surprising that 59% of Scottish women and 69% or Scottish men are overweight and it is also not surprising that Scotland suffers from very high levels of weigh- related health problems, from diabetes to cancer.This suggests that the choices that we make about what we eat are impacting on the nation's health to a great degree. In addition, habits such as smoking certainly do have a connection with ill health. Smoking is a known cause of 25 serious diseases, including lung cancer, heart disease and respiratory problems. One in every four Scottish people will die from smoking related causes. It is therefore clear that the 23% of Scottish people who smoke are putting both their own health and others ar ound them in danger.Although all individuals have the ability to make healthy choices some of us are more likely to live healthy lifestyles than others. It can be cheap to live healthily – buying fruit or going for a walk – but for those in poverty, who are less likely to do so due to solicitation, knowledge, motivation or time. For instance, in Scotland least deprived areas, 1 1% of people smoke. In the most deprived areas, 40% of people smoke. Consequently, there are higher rates of lung cancer, heart disease, and low birth-weight babies in the most deprived areas of Scotland than in the least deprived areas.However, it is too simple to blame the poor for causing their own ill health through â€Å"bad choices†. For instance, Dry Harry Burns has spoken of the biology of poverty. In which he has argued that infants born into deprivation are exposed to the great stress, which has a lasting effect on the brain and body and leaved them more vulnerable to ease in la ter life. This has contributed to an astonishing 28 year male life expectancy gap between Gallon in Glasgow and the wealthy suburb of Leonie.Therefore, the health gap between rich and poor cannot be explained by lifestyle alone and we must take into account the wider effects of poverty on health. As a final point, other factors that are unrelated to lifestyle can also limit good health. Certain illnesses can be passed on in the genes. F-or instance, it is believed that 60% of cancers are linked to family history. However, few illnesses are purely hereditary and even those who carry a emetic Rick can lessen their risk of falling ill by making good lifestyle choices.For example, strokes do run in families, but it is said that 25% of them could have been prevented by doing regular daily exercise, such as walking. Therefore, lifestyles can still have an impact in the case of hereditary illnesses and is an important factor. In conclusion, while lifestyle factors do impact on health, the causes of ill health are more complex. Ill health is most usually the result of a combination of genes, environment and lifestyle factors and it is therefore too simple to say lifestyle is the main cause of ill health.

Case Study Sickle Cell Disease

1. Sickle cell disease is a group of disorders that affects hemoglobin, the molecule in red blood cells that delivers oxygen to cells throughout the body. People with this disorder have atypical hemoglobin molecules called hemoglobin S, which can distort red blood cells into a sickle, or crescent, shape. SCD affects millions of people worldwide, particularly those with African, Spanish, Mediterranean, and Indian ancestry.Some 120,000 infants are born with SCD every year worldwide. In the United States, approximately 1 in 500 African-Americans and 1 in 1,200 Hispanic Americans are born with SCD. Some 2 million Americans including about 10 percent of the African-American population carry one gene for SCD, the â€Å"sickle cell trait.† 2. People without a spleen or those who have a spleen that is nonfunctioning are at an increased risk for developing infections, these infections can be fatal if not treated immediately.3. Anemia resulting from a failure in blood cellAnemia associa ted with an excessive destruction of red cells4. SCD can be very painful and to help control the pain the physican would need to know how much pain the client is in and if he is in pain did he want something to help control the pain.5. Yes V.M. is be adequately oxygenated.6. V.M. low Hgb could be causing the S.O.B. usually shortness of breath with anemia is caused upon exertion so I think there are some other underlying conditions causing his SOB.7. Increased pulse, crackles in the lungs, increased B/P, increased respirations/respiration pattern.8. I would expect the MD to do a chest xray, place client on strict I&O, give him lasix, admit for observation, order teds, place on low sodium diet.9. Normal NA 137 K 4.9 WBC 4.3 Platelets 208High Bun 27Creatinine 2.7- problem with the kidneys or kidney function Phospate 4.7- controlled by kidneys, evidence of a kidney problem Cl 110- can be caused by certain kidney diseaseLowCO2 16 Changes in your CO2 level may suggest that you are losing or retaining fluid, which causes an imbalance in your body's electrolytes.CO2 levels in the blood are influenced by kidney and lung function. The kidneys are mainly responsible for maintaining the normal bicarbonate levels. Ca 8.2- kidney decease can cause a decrease in CaHBG 7.8 can be caused by Kidney problems, SCA, bleeding etc Hct 20.9 can be cause by anemia, destruction of red blood cells and over hydration10. Furosemide – Furosemide is a loop diuretic (water pill) that prevents your body from absorbing too much salt, allowing the salt to instead be passed in your urine. Furosemide treats fluid retention (edema) in people with congestive heart failure, liver disease, or a kidney disorder such as nephrotic syndrome. This medication is also used to treat high blood pressure (hypertension). Methylprednisolone – is used to treat conditions such as arthritis, blood disorders, severe allergic reactions, certain cancers, eye conditions, skin/kidney/intestinal/lung diseas es, and immune system disorders. It decreases your immune system's response to various diseases to reduce symptoms such as swelling, pain, and allergic-type reactions. This medication is a corticosteroid hormone.Ceftriaxone is an antibiotic used to treat a wide variety of bacterial infections. This  medication is known as a cephalosporin antibiotic. It works by stopping the growth of bacteria. 11. Sickle Cell Disease clients often receive blood transfusions on an ongoing basis, making it more important for the them to receive the best match for their bodies. When they receive blood that is not the best match, their bodies may begin to slowly reject the blood.If they cannot receive blood safely, they may die. It is important that the labs knows it is a sickle cell patient, follow all facility protocols ( monitoring Bp, temp, pulse, as recommended), monitor the patient closely for signs and symptoms of rejection. 12. Often SCD patients are looked at as drug seekers and are not provi ded with the pain relief that they need. It’s important to remember not to stereotype patients and believe what they tell you their pain level is.13. Have him follow up with a cardiologist about his heart murmur, incourge hime to work on his B/P control with diet and exercises. Education on what can trigger Sickle cell crisis temp, smoking etc. Encourage a low sodium diet, weigh daily if more than a 2 lbs gain in a day notify his physician, Teach causes of fluid volume excess and/or excess intake to patient or caregiver. Provide information as needed regarding the individual's medical diagnosis (e.g., congestive heart failure [CHF], renal failure). Explain or reinforce rationale and intended effect of treatment program. Identify signs and symptoms of fluid volume excess. Explain importance of maintaining proper nutrition and hydration, and diet modifications. Identify symptoms to be reported.

The eNotes Blog This Week in PoeticHistory

This Week in PoeticHistory Just for fun: were celebrating the lives of three poets that were changed this week in history, many years ago, and examining the curious ways one turn of events can change a legacy. Here are three world-altering events from three years in poetic history The Raven Is Born On this day in 1845, Edgar Allen Poes The Raven, one of the best-known poems in the English language, was first published. But it was no easy feat getting it into print. Poe first submitted the poem his friend and owner of Grahams Magazine George Rex Graham, who declined. He did, however, give Poe $15 out of what could best be described as pity. The poem was eventually bought by  The American Review, for $9. Still, Poe was not yet to become the household name he would shortly be; the magazine printed it under the pseudonym Quarles. It was in the  Evening Mirror  that the poem first appeared with Poes name beneath it. Thanks to this publication,  Edgar Allen Poe and his Raven achieved   immediate  success,both praised by Elizabeth Barrett (Your Raven has produced a sensation, a fit o horror, here in England. Some of my friends are taken by the fear of it and some by the music. I hear of persons haunted by Nevermore') and memorized by Abraham Lincoln himself. To discover more about and celebrate this influential poem, find the annotated eText of The Raven here at . Dante Alighieri Is Exiled If it werent for an unfortunate turn of politics, would Dante have written the masterpiece we all remember him for? On January 27th, 1302, the poet was banished from Florence, where he served as one of the citys six priors. Dantes political activities, including the banishing of several rivals, led to his own banishment, and he wrote his masterpiece,  The Divine Comedy,  as a virtual wanderer, seeking protection for his family in town after town, which may or may not be akin to walking the nine circles of Hell Of course, nowhere is this experience listed as inspiration for  The Divine Comedywe just couldnt resist the temptation of a good what if!  Yet surely this must have been a time of reflection for Alighieri, as the part of his guide through Paradise, the last portion of the series, was given to a Beatrice Potinari, Dantes own childhood love and adult muse. For additional background, analysis, and critical essays of Dantes masterpiece, find the complete study guide here. The Last Poems of Yeats Are Published from His Deathbed Seventy-five years ago, celebrated Irish poet William Butler Yeats took his last breath. In the same month, three of his last poems ran in The Atlantic. As he faced his own mortality, how did the Nobel Prizewinner look back on his life and work? Heartrendingly, with little regard for his own ego or extensive achievements. In The Man and the Echo, for instance, Yeats examined his role in the 1916 Easter Rising, a bloody rebellion by Irish republicans against British rule. In the poem the poet apportions blame to himself, as the speaker confesses to his own unforgiving echo: Man. In a cleft thats christened Alt Under broken stone I halt At the bottom of a pit That broad noon has never lit, And shout a secret to the stone. All that I have said and done, Now that I am old and ill, Turns into a question till I lie awake night after night And never get the answers right. Did that play of mine send out Certain men the English shot? Did words of mine put too great strain On that womans reeling brain? Could my spoken words have checked That whereby a house lay wrecked? And all seems evil until I Sleepless would lie down and die. Echo. Lie down and die. Yeats died on January 28th, 1939 in a boarding house in Menton, France.

Gun Control Fallacy essays

Gun Control Fallacy essays Effectiveness of gun control laws is a misnomer. Gun control laws are ineffective. In fact, they are considered to be counter productive to their purpose. The socioeconomic variables have more of an impact on gun related deaths than do gun control laws. Guns are not the root of crime; the problems of society are the root cause of crime. When there are family problems, no opportunities for jobs, and inadequate education, society will experience a rise in crime levels. Guns are not the problem. People are the problem. People will find a way to commit their crimes even if guns did not exist at all. Gun control laws will not benefit the law-abiding citizen and they will not deter the criminal. Most people are not aware of the gun laws so they are rather useless. The low number of gun related crimes in areas where gun control was not in effect proves that gun control laws are ineffective as does the fact that when gun laws are created there are more gun related crimes. Criminals do not know if citizens are armed, but if all citizens were allowed to be armed the criminal would be wary of committing a crime against that person. Some countries such as Mexico and South Africa have gun control. Their murder rates are considerably higher than those in the United States are. The bottom line is that gun control laws have recently been shown to be ineffective. Gun control is not a deterrent of crime or violence. A study was done in order to evaluate the effectiveness of gun control laws. The purpose was to gain statistical and empirical evidence. The results verify that gun control laws "have a very mild effect on the number of gun related deaths while socioeconomic variables such as a state's poverty level, unemployment rate and alcohol consumption have significant impact on firearm related deaths. These findings suggest that any reduction in resources spent on social programs tied to the Crime Bill may be coun...

Glyptodon Facts and Figures

Glyptodon Facts and Figures Name: Glyptodon (Greek for carved tooth); also known as the Giant Armadillo; pronounced GLIP-toe-don Habitat: Swamps of South America Historical Epoch: Pleistocene-Modern (two million-10,000 years ago) Size and Weight: About 10 feet long and one-ton Diet: Plants Distinguishing Characteristics: Huge, armored dome on the back; squat legs; short head and neck About Glyptodon One of the most distinctive- and comical-looking- megafauna mammals of prehistoric times, Glyptodon was essentially a dinosaur-sized armadillo, with a huge, round, armored carapace, stubby, turtle-like legs, and a blunt head on a short neck. As many commentators have pointed out, this Pleistocene mammal looked a bit like a Volkswagen Beetle, and tucked up under its shell it would have been virtually immune to predation (unless an enterprising meat-eater figured out a way to flip Glyptodon onto its back and dig into its soft belly). The only thing Glyptodon lacked was a clubbed or spiked tail, a feature evolved by its close relative Doedicurus (not to mention the dinosaurs that most resembled it, and which lived tens of millions of years earlier, Ankylosaurus and Stegosaurus). Discovered in the early 19th century, the type fossil of Glyptodon was initially mistaken for a specimen of Megatherium, aka the Giant Sloth, until one enterprising naturalist (braving howls of laughter, no doubt) thought to compare the bones with those of a modern armadillo. Once that simple, if bizarre, kinship was established, Glyptodon went by a bewildering variety of vaguely comical names - including Hoplophorus, Pachypus, Schistopleuron, and Chlamydotherium - until the English authority Richard Owen finally bestowed the name that stuck, Greek for carved tooth. The South American Glyptodon survived well into early historical times, only going extinct about 10,000 years ago, shortly after the last Ice Age, along with most its fellow megafauna mammals from around the world (such as Diprotodon, the Giant Wombat, from Australia, and Castoroides, the Giant Beaver, from North America). This huge, slow-moving armadillo was probably hunted to extinction by early humans, who would have prized it not only for its meat but also for its roomy carapace - theres evidence that the earliest settlers of South America sheltered from the snow and rain under Glyptodon shells!

A company or hazardous situation Research Paper

A company or hazardous situation - Research Paper Example These are present at the work place at any one time or the other and they may lead to injury illness or even death (Alesch 50). They are the easiest to spot but often too overlooked because of the familiarity, the lack of knowledge, difficulty in a company spending time or money to make necessary improvements or just delays. This paper is going to discuss the general procedures that are used to prevent injury or harm from moving parts or machinery. It will begin by a description of how moving parts are hazards, the procedures for mitigation, personal protective equipment for specific types of machinery and lastly the engineering controls that are necessary to eliminate the hazard. As a result of industrialization and subsequently urbanization, machines became a norm in the contemporary world. They brought joy because of the different things that machines could accomplish which were either strenuous for individuals or would take a very long time for individuals to accomplish. Therefore machines increased efficiency and saved on time and costs that would be incurred as a result of human efforts. However the machines brought with them other problems. Moving machines especially have the potential of injuring a person whether the person was aware of the danger or not as long as they are working with the machine or are next to it. It became necessary for people to find ways in which the machines could be monitored or controlled so that harm does not come to individuals (Mannan and Lees 104). Moving machines can therefore cause severe workplace injuries that range from crushed fingers, hands or arms, amputations to burns and blindness. When an individual working with a given machine comes in contact with the machine by accident, the machine could injure him or others in the vicinity. This means that there is a need to control

Dennetts Arguement Essay Example | Topics and Well Written Essays - 500 words

Dennetts Arguement - Essay Example People have been trying to shake the world’s confidence in quantum physics through different scientific theories but they have been unsuccessful because the world can see something tangible and Einstein’s theory of relativity is well established beyond doubt. These are the people who argue that intelligent causes can explain the complex, information-rich structures of science and biology but people have never really been able to get the their heads around the concepts involved. Dennett is however convinced that any creation must have a creator and supernatural things cannot be explained through intelligent causes. He believes there is plenty of motivation to resist the assurance of the biologists and that ID is a hoax but people find ingenious ways to fool themselves. In support of his argument that natural selection is the process which has the power to generate ingenious designs, Dennett discuses the evolution of the eye. The intelligent design proponents feel that a fully evolved eye is evidence of intelligent design process but evolutionary biology has proved that this is wrong. Dennett also argues on the history of genes involved in the evolution process. He argues that if evolution did not occur through the process of natural selection, species would have found it difficult to adapt to their environment. The proponents of intelligent design have not been able to come up with any theory that challenges the theory of evolution. Dennett convincingly states that no intelligent design hypothesis till date has been able to give a rival explanation of any biological phenomenon. Intelligent design cannot even explain why human beings differ from their relatives. Dennett recounts that there are plenty of scientific controversies that are not yet in public knowledge as the scientists and biologists are first trying to get acceptance from their peers. Dennett’s

Dennetts Arguement Essay Example | Topics and Well Written Essays - 500 words

Dennetts Arguement - Essay Example People have been trying to shake the world’s confidence in quantum physics through different scientific theories but they have been unsuccessful because the world can see something tangible and Einstein’s theory of relativity is well established beyond doubt. These are the people who argue that intelligent causes can explain the complex, information-rich structures of science and biology but people have never really been able to get the their heads around the concepts involved. Dennett is however convinced that any creation must have a creator and supernatural things cannot be explained through intelligent causes. He believes there is plenty of motivation to resist the assurance of the biologists and that ID is a hoax but people find ingenious ways to fool themselves. In support of his argument that natural selection is the process which has the power to generate ingenious designs, Dennett discuses the evolution of the eye. The intelligent design proponents feel that a fully evolved eye is evidence of intelligent design process but evolutionary biology has proved that this is wrong. Dennett also argues on the history of genes involved in the evolution process. He argues that if evolution did not occur through the process of natural selection, species would have found it difficult to adapt to their environment. The proponents of intelligent design have not been able to come up with any theory that challenges the theory of evolution. Dennett convincingly states that no intelligent design hypothesis till date has been able to give a rival explanation of any biological phenomenon. Intelligent design cannot even explain why human beings differ from their relatives. Dennett recounts that there are plenty of scientific controversies that are not yet in public knowledge as the scientists and biologists are first trying to get acceptance from their peers. Dennett’s

Nicholas II Coursework Example | Topics and Well Written Essays - 250 words

Nicholas II - Coursework Example Additionally, Nicholas not only relied on individuals who supported his ideas, but also enhanced autocracy. This incompetence in leadership catalyzed the problems Russians were going through. During the reign of Nicholas II, Russians experienced many problems as a result of Nicholas II incompetency. Russia lagged behind in terms of agriculture, commerce and industrialization (Hosking, 1993). Famine as well as high level of illiteracy also posed great challenge to the Russians whose population was increasing exponentially; people were allowed to cultivate and grow crops in traces of lands. Additionally, majority of the peasants were also very poor; they did not afford fertilizers leading to unproductive forms of agriculture. In addition, majority of the peasants were also unhealthy. In running Russia, Nicholas employed autocratic policies (Hosking, 1993). He believed in himself and wanted everything to be done according to his will. He also advocated foreign policies; he influenced the International Peace Conference that met at The Hague to promote universal peace. Additionally, Nicholas enhanced tsarist policies that that began in 1533 in leading Russians. In his reign as a czar, Nicholas rejected some policies that he considered threats to his leadership (Pipes, 2011). For instance, he highly rejected Russification policy. According to him, this policy was aimed at weakening his autocracy as well as the empire’s political

HR management Essay Example | Topics and Well Written Essays - 1000 words

HR management - Essay Example It can be revealed that the definition of the abbreviation ‘SME’ depends upon the number of the employees that the organization employs. Smaller firms tend to differ in terms of the people they take up and the work done by them. The nature of the firm may be different depending upon the market context (Collings & Woods, 2009). It has been evident that the employees working with the smaller firms tend to display greater level of satisfaction in comparison to the larger firms. The major issue related to this fact is the difficulty to comprehend if the satisfaction has been derived from the size of the organization or it has been as a result of other contributing factors such as the leadership style, the familial culture or the role of the management (Collings & Woods, 2009). The Issues Relating to SMEs In Terms Of Personnel Management and HRM For the small and medium sized enterprises management of the human resources tends to become a cumbersome task. In such firms, the t raining program plays a vital role in assisting the small firms to set up their business. In addition to this training assists the firms in improving the working as well as operation of the overall business. Irrespective of the size of the firm, there is requirement of the skilled, qualified and committed workers as well as the managers in order to maintain the competitive position of the firm. It has been observed that the employees such as the workers or the managers are becoming increasingly mobile all around the globe and they tend to keep themselves updated with the new employment opportunities. In this context, the biggest challenge for the SMEs may be its inability to compete with the larger firms in terms of the payment of salary. They may also be more reluctant to train the managers since they are scared of poaching (Mittelstadt & Organization for Economic Co-Operation and Development, 2007). It can be mentioned that there is requirement of the technical as well as the mana gerial skill-development. There is further requirement of the highly specialized knowledge and greater degree of the training flexibility in order to provide the training support to the SMEs (Zanko, 2002). Even though the adoption of the human resource management related practices and methods may enhance the output as well as the survival of the small and medium-sized organization, it has been noted that there is high informality in small and medium sized organizations in comparison to the larger organizations. It can be revealed that the small and medium enterprises may not consist of enough abilities to establish the HRM practices, however with the employment of the skilled labours as well as the employees and with the interconnection with the other organization the SMEs can adapt to such practices (Bacon & Hoque, 2011). The strategic human resource management plays a considerable role in the small and medium enterprises. However, there are many SMEs that face serious human resour ce related troubles, while it can further be analyzed that it is the human resources that assist the organization in the expansion and sustaining of the competitive organization. The literatures on HRM fail to address the specific dilemmas of the small firms. Therefore, there is a need to point out the dilemma and solve them so that the people in the small and medium enterprises can be effectively managed (Brand & Bax, 2002). The management of the

Politics Essay Example | Topics and Well Written Essays - 1500 words - 3

Politics - Essay Example The fundamental ideas in liberalism were expressed by Thomas Hobbes and John Locke. The two believe that the governed are the ones who have and retain the sovereign power. Liberals in the 19th century urged the end of state in the economic life of society. Liberal theorists agreed with Adam Smith that economic systems that are based on free markets are more efficient, and that they generate more wealth than those that are partly state-controlled. The Industrial Revolution in Europe and North America resulted in great inequalities in wealth and other social problems. Looking for solutions to these problems, liberals advocated for limited government intervention in the market and for the creation of government funded services e.g. free public education and health insurance. Further expansion of social welfare programs occurred in America after World War II. The presence of economic stagnation in the late 1970s, made the classical liberals more vocal in their position favoring free mark ets. Liberals consider the government as tasked with removing obstacles that prevent individuals from living freely or from fully realizing their potential. These obstacles include poverty, disease, discrimination and ignorance. In the United States, liberalism is associated with the welfare-state policies of the New Deal Programme of the Democratic administration of President Franklin D. Roosevelt. According to McGowan, American liberalism is different from its European and English counterparts because established religion, an entrenched aristocracy, and an absolutist state never gained a serious foothold in the American colonies. Similarly,

Environmental and Global Awareness Research Paper - 1

Environmental and Global Awareness - Research Paper Example nship of human beings with the earth is not very healthy and this makes it important for us to increase our environmental and global awareness, unless we want some serious consequences, which can affect our well being. The need for global awareness in the contemporary international community can be best understood by looking at the relationship of human beings and Mother Nature. We should try to find an answer to questions like, what are our actions towards our environment, what is the earth doing for us and what are the consequences of our actions, which makes the elevation of global and environmental awareness amongst the people essential. After understanding the consequences, we should try to bring modifications in our action to have a better future. Human beings are dependent on the earth and its ecosystem for goods and services. The goods and services are important and essential for the personal well-being of human beings. The earth is the source of all wealth — dams, ports, highways, buildings, etc. It is giving us the goods and services without taking anything in return.(Chiras 20). Earth can fulfill our needs but it cannot fulfill our greed. Its resources can fulfill our requirements but cannot last in front of our exploitation. Human beings are exploiting the biodiversity of the ocean. The development of industrial fishing and sophistication of the fishing technology is putting pressure on this â€Å"supposed- Inexhaustive aquatic resources† (Adeleye 230). Fishes and other aquatic products have declined due to the ruthless exploitation, loss of habitat by sand filling operations and pollution of wetland from oil exploration and industries. The uncontrolled trawling for fishes throughout the year has led to the extinction of some species (Adeleye 231) The harm caused by man to the ecosystem is enormous. The world’s ecosystems have deteriorated by 33% in between 1970 to 2000 and exploitation of natural resources have increased by the same amount

Politics Essay Example | Topics and Well Written Essays - 1500 words - 3

Politics - Essay Example The fundamental ideas in liberalism were expressed by Thomas Hobbes and John Locke. The two believe that the governed are the ones who have and retain the sovereign power. Liberals in the 19th century urged the end of state in the economic life of society. Liberal theorists agreed with Adam Smith that economic systems that are based on free markets are more efficient, and that they generate more wealth than those that are partly state-controlled. The Industrial Revolution in Europe and North America resulted in great inequalities in wealth and other social problems. Looking for solutions to these problems, liberals advocated for limited government intervention in the market and for the creation of government funded services e.g. free public education and health insurance. Further expansion of social welfare programs occurred in America after World War II. The presence of economic stagnation in the late 1970s, made the classical liberals more vocal in their position favoring free mark ets. Liberals consider the government as tasked with removing obstacles that prevent individuals from living freely or from fully realizing their potential. These obstacles include poverty, disease, discrimination and ignorance. In the United States, liberalism is associated with the welfare-state policies of the New Deal Programme of the Democratic administration of President Franklin D. Roosevelt. According to McGowan, American liberalism is different from its European and English counterparts because established religion, an entrenched aristocracy, and an absolutist state never gained a serious foothold in the American colonies. Similarly,

Discuss the concept of national identiy in the Iliad and the Aeneid Essay

Discuss the concept of national identiy in the Iliad and the Aeneid - Essay Example People of a certain region had their own national symbols and Iliad as it is said to be based on arguably historical facts, it had much of national romanticism in it. Even though Homer was Greek, he writes Iliad with impartiality towards Trojans too. The work covers one incident of Agamemnon's refusal to return Chryseis to her father; then his decision to take Breseis, Achilles' girl in the place of Chryseis, because he had to return his own to stop Greeks from dying due to some obscure disease and thus creating hatred in Achilles who refuses to fight and this resulting in diminishing Greek strength and increasing Hector's and Trojans'. It also covers Achilles' dilemma about fighting or not fighting, his mother's prophecy etc. Talking about national identity, one can get surplus of it from Trojans and Greeks both. Actually Greeks fight with Trojans because it was a foreigner, Paris, who had taken Helen from her husband, as they were honor-bound to do so according to the oath and thei r existence was within the national framework of the same identity. Paris was from another state and they felt a common hatred towards him. At the same time, Trojans fought the war, because they were united against the Greeks, who did not belong to their culture and the threat was against an action of their prince Paris. Even though the war (around 1200 BC) was about Helen and Paris, it lasted another ten years not because of the desire to bring Helen back, but because of the national identity and national pride that the war had unleashed. Both the armies fought for their own dignity and pride and Helen was simply an excuse. They did not want to end the war, because they did not want to hurt their national dignity. They dreaded the bad name that might get attached to their region and their clan. So, both the sides had to win the war somehow and thus, it went on beyond all expectations. At the end of it all, Trojans burn the Hector's dead body as though it was a national event that u nified them even in their disastrous defeat. We can see that the funeral of their adored Prince resurrects their national identity once again. "And then they gathered again in due order and held a glorious feast in the house of Priam, the god-ordained king" (410). Heroes like Achilles, Hector, and even Paris are there because of the national identity. What we see here is a pure and undiluted form of national identity, and the glorification of the nation that has already existed before the war and gave strength to it. Another classic, Vergil's Aeneid, has similarly strong national identity attached to it. Here it is the Roman nation, though provisional, against other ethnicities like Trojan, Italian, Greek and Carthaginian. But the national identity here is not what we see in Iliad. This roman identity is not absolutely stable, but adaptable. While Homer simply expresses the already existing national identities impartially, Vergil tries to build the state's identity by demonizing other states. This is another kind of narrative and is a powerful story, and pitted against to Aeneid, Iliad becomes a sincere report. People who have 'failed' in their duties towards the state are treated abominably by all the sides. While talking about war prisoners and the way of dehumanising them, the principle employed here is that they have failed in saving their national pride

The Goal A Process of Ongoing Improvement Essay Example for Free

The Goal A Process of Ongoing Improvement Essay The two authors are finalising the first comprehensive bibliography on the Theory of Constraints (TOC)[23] which is to be published by North River Press, the publishers of several works on TOC, most notably Eli Goldratt’s seminal works [l l-171, such as The Goal, It’s Not Luck, and Critical Chain. Based on our extensive search of the literature, this talk will draw on examples of applications of TOC, and summae important findings on the theory and practice of TOC. Although initially a manufacturing method, TOC has now developed into a theory about management: a powerful systemic problem structuring and problem solving methodology which can be used to develop solutions with both intuitive power and analytical rigour. TOC is increasingly being applied to situations outside the manufacturing context, including distribution, marketing, project management, accounting in fact, any situation involving change to a system. 1 Introduction The main motivation for the research reported in this paper was the realisation that TOC is growing very rapidly, and we simply did not know what was â€Å"out there†; ie what had already been tackled. Hence our mission two years ago was to conduct a literature search to identify recent works (mostly post 1990). This search has culminated in an annotated bibliography, which is to be published shortly by North River Press [23]. Alongside this literature research grew a Masters thesis, pulling all this material together, both the theory and the practice. [2] This paper will first briefly outline the background to TOC, and then report on the practice-related material from the survey of published applications and the findings. Readers wishing to gain the benefit of a fuller treatment of this material for a review of the entire TOC field are referred to [2]; while those wishing to obtain a copy of the bibliography are referred to [23]. In its brief 20-year history, TOC has developed rapidly in terms of both methodology (see for example [6], [S]) and area of applications (see for example, [ 191, 271). In the late 1970’s, the founder of the Theory of Constraints (TOC), Eliyahu Goldratt, Israeli physicist turned business guru, developed a revolutionary method for production scheduling [lo] which was in  stark contrast to accepted methods available at the time, such as MRP. Central to the TOC philosophy was that any organisation (or system) has a constraint (or small number of constraints) which dominate the entire system. The secret to success lies with managing these constraints, and the system as it interacts with these constraints, to get the best out of the whole system. The Drum-Buffer-Rope schedulingsystem, together with the general principles espoused in The Goal, were elements of TOC that became part of successful manufacturing management. Even so, some companies failed in their attempts to adopt OPT, the software package based on Goldratt’s method [lo]. Such failure was usually diagnosed as an inability or unwillingness by the organisation to discard old traditions, and embrace the new philosophy and the new measures that were concomitant with successful adoption. The most common measures that need to be reviewed are accounting measures, as TOC promotes the use of global system-wide measures, rather than local measures. The motivation for this is that if a system as a whole is to achieve its goal, it is best for the system’s individual parts to work as a team in â€Å"sync† rather than at their own individual speeds. Given that the major constraint to improvement was the resistance to changing these measures, it is not surprising therefore that this is the direction that TOC followed, to tackle this biggest constraint to adoption behaviours. Thus the TOC Thinking Processes were born: a suite of tools that allows people to learn and use the thinking processes that enable them to develop their own solutions to complex problems. This suite of tools enables analysis of a situation, using the rigour of cause and effect thinking following strict logic rules, combined with the intuition and knowledge of the persons owning, or intimately involved with, the problem. The TP’s enable more complex problems (â€Å"messes†) to be tackled, and have much in common with other soft systems approaches such as SSM and SODA/cognitive mapping. In our opinion, these thinking processes now offer much to OIUMS practitioners (as well as the more traditional users from the Operations Management field). 2 The Survey The literature search has uncovered over 310 items on TOC, including 32 books. The majority of these were developing/discussing the methodology from a theoretical viewpoint. Many claims were made regarding the benefits of TOC. These included increased throughputs, reduced inventories and lead-times, which in turn would lead to higher sales, and improved profits, quality, and customer satisfaction. However we felt it would also be useful to collect together and analyse the actual reported data on the benefits of TOC, to verify or disprove these claims. The literature search identified over one hundred case studies or vignettes that contained information on the results of applications of TOC. Not all cases or vignettes provided quantitative data on the results of applying TOC. In total, we were able to collect quantitative data on the application of TOC to seventy-seven different companies. The types of organisations covered by these cases varied from giant multi-national corporations and industry leaders like Boeing and GM, to military organisations lie the US Aii Force, to small town bakeries. The vast majority of TOC applications were in the manufacturing sector. Within this sector, there are significant clusters of applications in the aerospace, apparel, automotive, electronics, furniture, semiconductor, steel and heavy engineering industries. Most of these focused on the manufacturing operations of each organisation. However, there were several instances of application to administrative functions. Analysis of the frequency of article and book publications per year shows a considerable growth of publications in recent years. This is partially due to the formation of the Constraints Management Special Interest Group within the influential APICS. This year, we have seen a dramatic increase in the number of books published on TOC, withnine new books hitting the shelves, including [6], [21], [26]. This takes the total number of books on TOC to 32, since the release of The Goal [ 151 in 1984. TOC is a complex methodology requiring skill and cooperation to implement. This may be why there have been few â€Å"complete† applications of the methodology reported in the literature. Most applications involve components of the overall philosophy, predominantly the operations management technique, DBR, and the constraint oriented continuous  improvement technique, the Five Focusing Steps. This is significant as many of the results of applications, summarised below, are the result of only the partial power of TOC. The case survey methodology [20] used for data collection has limitations, the main one being the lack of consistency in the reporting conventions. Authors used a range of different frames and methods for reporting results. Thus, there were limitations to the types of data that were usable. However, sample size of 78 applications provided sufficient data for robust conclusions for most variables, the only exception being changes in profitability; the small sample size for this is thought to be due to commercial sensitivity. However, this deficiency is made up by a reasonable sample of organisations reporting changes in revenue resulting from the application. In total, a sample of twenty-five -data points were gathered for changes in financial performance. Inherent within the case survey methodology is the potential for bias on the part of the authors themselves, and academic journal editors. However the latter bias may be mitigated in part, as articles relating to TOC were published in some 83 different journals and magazines. The great majority of applications reported in the literature were conducted in North America. A number of European applications were reported, with only a few cases emerging from the UK and Australasia. 2.1 Data Analysis This research exercise is believed to be the first published examination of the actual performance of the Theory of Constraints’. The table in Appendix 1 gives a selection of the results2. We were initially concerned that there were so many apparent gaps in the data, as it could be argued that these omissions indicate that these factors were not improved, or that only a few factors in each case improved, perhaps even to the detriment of other factors. However, on reflection we recognised there are many valid reasons for such omissions. Firstly, several of the measures used are essentially measuring the same  effect: eg Lead-time, Cycle Time and Due Date performance all measure the company’s ability to respond speedily to customer orders. Thus one would not expect authors to report all measures. Secondly, many companies do not wish to report factors such as financial results, for competitive reasons. Thirdly, many companies adopt TOC with a particular focus, such as to improve due date performance and may fail to give much attention to effects outside this focus. Furthermore, it is often difficult to collect hard data: people do not always take measurements before they make changes: they may not envisage how effective this approach will be often they have tried other methods before, and the results have not been noteworthy, so why should this method be any different? Sometimes the results are simply too hard to calculate: eg to calculate the Inventory figures using Goldratt’s definition (see [6], [ 161 or [27]) is problematic if the company’s accounts are prepared using normal cost ’ To our knowledge, the only other published survey of applications to date is that by Noreen, Smith and Mackey [27], which reported in depth on 25 organisations that were using TOC. ’ The complete table runs to some 7 pages, so is not included here due to the page limit.accounting conventions (GAPP), as experience with Expozay showed [22]. Or they may have changed the way they measure Inventory as part of the change to TOC, and hence any reported figures would be misleading. Another reason might be that people would prefer not to know how bad things really are at the start. Finally, when taken in context of the articles themselves, it is apparent that the authors considered TOC to be a success. For all these reasons, the gaps in the data are not considered to be unreasonable. The data available was analysed using Exploratory Data Analysis methods. 2.2 Findings of the analysis The results of the analysis of reported changes in operational and financial performance, resulting from the application of TOC, are summarised below: Lead-Times: Mean Reduction 69 % A mean reduction in lead-time of 69% emerged from the sample of thirty-two  observations, all of which reported reductions. Over three quarters of the sample experienced reductions in lead-time greater than 50% Cycle-Times: Mean Reduction 66% In every case where changes in cycle-time were reported, the reports showed a decrease, or improvement in cycle-time. Fourteen observations made up the sample for change in cycle-times. Due-Date-Performance: Mean Improvement 60% Improving due-date-performance is synonymous with meeting delivery promises to customers. A mean improvement of 60% emerged from the sample. Twelve observations made up the sample for change in due-date-performance. Several organisations experienced improvements of over 100%. Inventory Levels: Mean Reduction 50% Reducing inventory is associated with reducing lead-times in a DBR system. A mean inventory reduction of 50% resulted from the sample of 28 observations. Lead-Time and Inventory Reduction: Correlation 0.77 Goldratt and Fox (1986) claim that when DBR is applied to a manufacturing system, the reduction in lead-time is strongly correlated with the reduction of inventory level. This research verifies the claims of Goldratt and Fox, as shown by a 0.77 Spearrnan’s Rank Correlation. This analysis was conducted on a sample of thirteen observations where organisations provided data on changes to both lead-times and inventory levels. Revenue / Throughput: Mean Increase 68% (outlier exclusive) This variable represents the amount of money coming into the organisation. All reports represented increases in revenue or throughput. The impressive mean increase of 68% excludes one outlier, a 600% increase at Lucent Technologies achieved within one year. Five organisations, from the sample of eighteen, reported increases in revenues in excess of lOO%, within one financial year.Combined Financial Variable: Mean Increase 82 % A sample of twenty-five observations for the combine revenue / throughput / profit variable revealed a mean increase of 82%, excluding the 600% increase at Lucent Technologies. 2.3 Conclusions from this analysis: l In the survey of over 100 cases, no failures or disappointing results were reported. l Some substantial improvements in operational variables as well as financial variables were reported. On average, inventories were reduced by 50%, production times (measured by lead-times, cycle times or due date performance) improved by over 60%, and financial measures improved by over 80%. In addition, inventory reductions were accompanied by lead-time reductions a feat not matched by JIF. l The vast majority of cases reported only partial applications of TOC. We are left to wonder whether improvements would have been even greater had more of the methodology been applied. l The entire survey revealed over 300 articles and books on TOC, of which only a handful contained negative comments, and none of these related to actual applications of the methodology.  While there were several papers reporting computer simulations comparing TOC with other scheduling methods, typically MRP and JIT, none showed TOC to be inferior to other methods; most showed a significant advantage on most measures. l TOC evokes some emotive responses, which is not surprising given that TOC challenges some fundamental notions. l The technical solution to dramatically improving financial and operational performance, is comparatively simple to identify (especially in hindsight4) l The major difficulty is overcoming the behavioural tendency of resistance to change. l TP applications commonly find that underlying core problems are erroneous or deficient measurements, policies and/or training’. Often these are found to be outdated, and no longer consistent with the company’s goal. l Not surprisingly, our enquiries and experience have identified a great number of other applications that have not been published: in many instances the results will never be published, because the focus is on internal change management for competitive advantage.

Hitler :: essays research papers

Today, April 20 is my birthday. I was born in 1889. My Father was the ‘illegitimate’ son of Maria Anna Schicklgruber. I was born at Braunau am Inn. My name is Adolph Hitler. I hate ‘Jews’ for they don’t deserve to live. They are like a deadly, filthy plague. It is best that they are exterminated. â€Å"If twelve or fifteen thousand of these Jews who are corrupting the nation had been forced to submit to poison-gas, just as hundreds of thousands of our best German workers are to facing it in the field, then the millions of sacrifices made at the border would not have been in vain.† The death of our beloved is the fault of these unlikable few. I entered the German army as a volunteer in 1914. After 19 years of Service, in 1933: President Hindenburg entrusted Chancellor ship of Germany to me. Oh, what great joy took control of me. I was on ‘cloud nine’. March 23, 1933: I become dictator. And what better way to start a new month on April 1, 1933: I proclaimed a national boycott of Jewish shops! They little rats went ballistic! Thought they could dare stand up to me! Look me into the eyes and dare raise their voice. Well, I showed them. April 8, 1933: Four Jews were shot dead at Dauchau. But that’s just the beginning, the game has just begun! April 22, 1933: Jewish merchant, Salomon Rosenstrauch, shot dead in Wiesbaden. Just wait, soon the Headlines will be covered with news like this. May 10, 1933: Nazis assaults Social Democratic party, taking over all offices, funds and newspapers. Oh yes, I forgot to mention, April 26, 1933: The State Secret Police is taken over by the Nazis! Beat that Democrats! May 15, 1933: Dr. Alfred Strauss, a Jewish lawyer, killed in Dachau. May 25, 1933: Louis Schloss, a Jewish lawyer killed in Dachau. May 27, 1933: Karl Lehburger, a Jewish businessman, killed in Dachau. See! What did I Tell you? The headlines are covered with reports of Jewish murders. But it is far from over. You know what? Those democrats are really beginning to bug me I am going to have to do something about them. June 22, 1933: The Social Democratic party is officially banned! I told you didn’t I? I got rid of them like I said I would. I’m the best, I’m the best. July 1, 1934: Jewish population at Dachua almost zero!! July 15, 1934: Court finds out that the murdered Jews actually "committed suicide".

Maxine Waters: Raising consciousness, not money Essay -- Essays Paper

Maxine Waters: Raising consciousness, not money As one of the most powerful African American women in American politics today, Maxine Waters yields respect from both her allies and adversaries. (Dowd 8/22/83) As a member of the House of Representatives, who holds great command, Ms. Waters has a obligation, one might say a calling, to truly serve her constituency, to fight their struggles, to raise consciousness regarding the state of American society today, and to lend her constituency hope. Ms. Waters represents the 35th district of California, a region of California that encompasses the infamous South Central Los Angeles, that was brought to the attention of the Nation, during the 1992 LA Riots, which Ms. Waters quickly defends as a revolution. (Southgate, 12/13/93) Her district, which is predominantly African American, has suffered from years of urban decay, unemployment is high, families are poor, drugs are abundant, and violence has become a normal everyday occurrence. In such dire conditions, Ms. Waters has come forward as a champion for"her people,"as she affectionately refers to her constituency. Essentially, as a congresswoman, she has made Black America her agenda. She has set this Agenda as her number one priority, which became abundantly clear in the recent Impeachment hearings in Congress. As Ms. Waters' says,"I don't have time to be polite,"and she certainly does not have time to waste on an impeachment process, that has little to with law but more to do wi th partisan revenge. Although Waters is clearly dedicated to the African American community, her advocacy for her community undoubtedly provides a voice, to some extent, to all oppressed groups in our society, women, children, the poor and other minorit... ... 19, Nov. 1998 (H. Hrg. pp. 130-133). Washington: US Government Printing Office 1998. US House. Committee on the Judiciary. Impeachment Inquiry pursuant to H. Res. 581: Presentation On Behalf of the President 8th and 9th Dec. 1998 (H. Hrg. pp. 82-83, 165 167, 253-254, 364-365, and 451). Washington: US Government Printing Office 1998. US House. Committee on the Judiciary. The Consequences of Perjury and Related Crimes 1 Dec. 1998 (H. Hrg. pp. 34-36). Washington: US Government Printing Office 1998. Waters, Maxine. (1999) Maxine Waters: Official Biography. Available: http://www.house.gov/waters/bio.htm (1999, November 12) Yellin, Jessica. (1995, April 12) Perspective on Congress; a Slipup in the Sisterhood. Los Angeles Times. Available: http://web.lexis-bnexis.com/univese/docume...taggedDocs+Z1,82Z2,1Z1,4Z2,868AA31Z1,BF3,8 (1999, November 12) Maxine Waters: Raising consciousness, not money Essay -- Essays Paper Maxine Waters: Raising consciousness, not money As one of the most powerful African American women in American politics today, Maxine Waters yields respect from both her allies and adversaries. (Dowd 8/22/83) As a member of the House of Representatives, who holds great command, Ms. Waters has a obligation, one might say a calling, to truly serve her constituency, to fight their struggles, to raise consciousness regarding the state of American society today, and to lend her constituency hope. Ms. Waters represents the 35th district of California, a region of California that encompasses the infamous South Central Los Angeles, that was brought to the attention of the Nation, during the 1992 LA Riots, which Ms. Waters quickly defends as a revolution. (Southgate, 12/13/93) Her district, which is predominantly African American, has suffered from years of urban decay, unemployment is high, families are poor, drugs are abundant, and violence has become a normal everyday occurrence. In such dire conditions, Ms. Waters has come forward as a champion for"her people,"as she affectionately refers to her constituency. Essentially, as a congresswoman, she has made Black America her agenda. She has set this Agenda as her number one priority, which became abundantly clear in the recent Impeachment hearings in Congress. As Ms. Waters' says,"I don't have time to be polite,"and she certainly does not have time to waste on an impeachment process, that has little to with law but more to do wi th partisan revenge. Although Waters is clearly dedicated to the African American community, her advocacy for her community undoubtedly provides a voice, to some extent, to all oppressed groups in our society, women, children, the poor and other minorit... ... 19, Nov. 1998 (H. Hrg. pp. 130-133). Washington: US Government Printing Office 1998. US House. Committee on the Judiciary. Impeachment Inquiry pursuant to H. Res. 581: Presentation On Behalf of the President 8th and 9th Dec. 1998 (H. Hrg. pp. 82-83, 165 167, 253-254, 364-365, and 451). Washington: US Government Printing Office 1998. US House. Committee on the Judiciary. The Consequences of Perjury and Related Crimes 1 Dec. 1998 (H. Hrg. pp. 34-36). Washington: US Government Printing Office 1998. Waters, Maxine. (1999) Maxine Waters: Official Biography. Available: http://www.house.gov/waters/bio.htm (1999, November 12) Yellin, Jessica. (1995, April 12) Perspective on Congress; a Slipup in the Sisterhood. Los Angeles Times. Available: http://web.lexis-bnexis.com/univese/docume...taggedDocs+Z1,82Z2,1Z1,4Z2,868AA31Z1,BF3,8 (1999, November 12)

Bully Essay

Bullying Everyday thousands of teens wake up afraid to go to school because of the fear of being bullied. Bullying is an ongoing problem that affects millions of students negatively on a daily basis. Most people don’t realize how big of an impact bullying has on our society. There are many reason and effects of bullying. Although the reasons people bully others vary, there are many common factors seen in bullying situations. One of the main issues we see in bullies is that they have family issues such as  parents fighting or money issuesChildren who are bullied have many negative effects. But the victims aren’t the only ones who are affected. Bullying also affects those who bully, and those who witness bullying. Kids who are bullied are more likely to experience effects such as  depression and anxiety, Health complaints, and    Decreased academic achievement. Not only are the victims effects negatively affected but so are to bullies themselves. Kids who bully othe rs can also engage in violent and other risky behaviors into adulthood. Bullying can happen anywhere from cities, schools, or at home.Why do young people bully each other? I think bullies can change because they are not born that way. I think that if they are treated better and respected more they can change. Most bullies bully others because they are treated badly or they have been bullied before by peers, family members or in school. I have a friend that used to bully others, but I told him to stop because I know he wouldn’t like to be bullied. I kind of treated him like he treated others so he can feel what it feels like to be bullied.I guess you could say I was bullying him, but it was to help others and himself because he could have done something worst than bullying. It could have led to a bigger thing like him bringing a knife, gun, or a lethal weapon. If you care about someone you should help them change so they won’t end up regretting their whole life. Teacher s see bullying happening in classrooms and on the field, but they still don’t do anything. â€Å"1 in 4 teachers see nothing wrong with bullying and will only intervene 4% percent of the time. â€Å"The most common reason cited for being harassed is a student's appearance or body size. 2 out of 5 teens feel that they are bullied because of the way that they look. † Sanchez 2 Professional have asked students how do they feel and why do they think bullies bully others and that what they answer. Some bullies bully because they don’t feel like they fit in with the others. I think all this can be changed and we could all help out the ones that feel left out. If we were all to help out everyone that feels left out, we would see a better school.I see students that bully others, but no one is brave enough to stand up and say something not even the victim. Some take it to serious and end up hurting someone real badly that they will do something they will regret forever. If teachers were to care a little more and actually see what’s going on around they could prevent all this. I think we could all make a change. work cited http://bullyfree. com/free-resources/facts-about-bullying http://www. dosomething. org/tipsandtools/11-facts-about-school-bullying

Marketing Case Study of “Pamela Shampoo” Essay

What alternatives Mr. Alfred Jones have for improving his social position? Was manufacturing a shampoo a right decision? Alfred who engaged in buying and selling of land- a real estate business and brokering deals were known as dalal. When Alfred grew up, he joined his father’s company as a Director in 1980.His father was the Managing Director and Chairperson of the company. Alfred was very successful, growing the business and becoming rich in the process. Despite his financial success, Alfred was concerned about the social status. In 1985, his father retired although he remained the Chairperson. Alfred become Managing Director but did not like his family business anymore because of its low social profile. Mr. Haque-who was the proprietor of small market research firm. During the discussion regarding his family business, Mr. Haque encouraged Alfred to launch a new venture company. Mr. Haque convinced him that starting a new business would help him get rid of the associations with the humiliating term dalal. Production decisions involve the processes by which raw materials are converted into the finished products through manufacturing. These decisions play a very important role in the product quality, cash flow, control etc. The new venture had problems right from the beginning. It failed to reach sales target because Alfred did not do any market research before manufacturing and launching Pamela Shampoo. Despite huge investments, over a period of couple of years, Alfred had become a bankrupt. Manufacturing a shampoo was not a right decision without market research properly. Given that Mr. Jones had financial resource, what process should he follow for developing a business plan and its implementation? Financial resource is using the profits and accumulated savings from his real estate company, he brought a huge area of land for establishing a factory for manufacturing Shampoo. Every business plan, campaign, or project comes down to Tactics, Tools, and Strategies. To conceive, develop, and implement a sound social media marketing strategic plan that will be successful needs  to have those three critical components. The new company was named his wife Pamela and the brand name of the product is Pamela Shampoo. Alfred took some of better employees from J&J and employed them his new venture. He hired new employees and paid them attractive salaries. Alfred allocated substantial amount of money to advertise the new brand of Shampoo. Strategic planning implementation is at the heart of how to make change of any kind happen in your organization. Why the organization might want to embark on a strategic planning process and implementation. Want to be one of the organizations, in which employees understand the mission and goals. ACNielsen retail audit data show FMCG market growing at around 7% (sales 5,097 Crore in 2004 and 5,444 Crore in 2005).Moreover, the shampoo market is growing at a phenomenal rate of 22% a trained that started in early 2000. (Sales 79 Crore in 2004 and 97 Crore in 2005).It failed to reach sales targets and his every venture had slid downhill. Multinational market research Company held clients’ conference and Alfred was invited as a participant from the business community. Alfred talked to them about his Pamela Shampoo venture. The researchers wanted to know whether he had done any market research before manufacturing and lunching Pamela Shampoo. A key to Strategic Planning Implementation Success is to effective strategic planning implementation for the business. Full and active executive support, Effective communication, Employee involvement, Thorough organizational planning and competitive analysis, Widespread perceived need for the strategic planning. 13.3 What are the consumer behaviour issues regarding the purchase of FMCG product like shampoo? What role does brand name, brand image, and  advertising play? What steps must be followed for developing these marketing tactics? Did Pamela Shampoo follow them? FMCG market growing at around 7% .Moreover, the shampoo market is growing at a phenomenal rate of 22%, a trend that started in early 2000.Therefore; Alfred was rightly tempted towards entering the Shampoo market. Consumer decision making varies with the type of buying decision. There are four types of buying behavior that consumer purchase of FMCG products. There are complex buying behavior, dissonance-reducing buyer behavior, habitual buying behavior & varietyseeking behavior. The new company was named after his beloved wife Pamela. As a symbol of his love, the brand name of the product is Pamela Shampoo. Alfred allocated a substantial amount of money to advertise the new brand of Shampoo. A brand is a name, term, sign, symbol, or design, or combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. So, brand name & brand image is the identity of the product to differentiate them from others. Advertising play the role of introduce the product to others. Market research steps must be followed for developing marketing strategy. For developing marketing tactics we need to take four strategies. That are individual names, blanket family names, separate family names for all products, and company trade name combined with individual product names. Pamela shampoo did not follow them. So, he did not make his business profitable like P&G and Unilever. Consumer purchase shampoo by variety-seeking buying behavior because that buying situation are characterize by low involvement but significant brand differences. Here consumers often do a lot of brand switching. The consumer has some beliefs about shampoo, chooses a brand of shampoo without much evaluation, and evaluates the product during consumption. Next time, the consumer may reach for another brand out of a wish for a different test. Brand switching occurs for the sake of variety rather than dissatisfaction. What can be done to salvage the business? What are the choices and how can Mr. Jones make the decision? First of all Mr. Jones must understand and choose the correct marketing strategy. Good marketing strategy can result in success even for mediocre products. Since the product ‘Pamela Shampoo’ belongs in the FMCG segment and the growth of the homogeneous product (shampoo) was about 22%; Mr. Jones must take into account the following important issues address accordingly: a. Market Segmentation: Pamela Shampoo requires to revisit its segmentation strategy and then must decide whether the company will choose mass marketing, segmented, niche or micro marketing. For this particular purpose Mr. Jones can involve the market research companies. b. Based on the segmentation strategy, the company must then choose the target market. c. The company should revisit its pricing strategies and should calculate the Break Even units of sales and carefully select the type of pricing that will be helpful in struggling times. d. The company must realize that the product is positioned against its global brands such as Pantene, Head & Shoulder, Clear etc. and few local brands as well. So the competition is very high. e. The company must go for line filling strategy and must increase depth in its product systems. It can have baby shampoo, herbal shampoo, anti-dandruff and other varieties by keeping an efficient product mix. f. It may think of co-branding strategies with possible companies who may be involved with production and distribution/market hair oil.  g. Must rearrange the sales force. Rather than having its own sales force and incurring major fixed cost, it can rely on its distributors as distribution channels. h. Must have Proper packaging and labels for the products that convey the descriptive and persuasive information to consumers. The labels that the containers will use must be attractive and eye-catching.

Earths Magnetosphere Essay

The Earth is an enormous magnet, and its magnetic power extends distant into space. It has south and north magnetic poles that reverses at uneven periods of hundreds of thousands of years. The magnetic field of the Earth reaches 36,000 miles into space, and it is surrounded in an area described as the magnetosphere (The Earth’s Magnetic Field p. 1). Magnetosphere is the region contiguous to the Earth where the latter’s magnetic field dominates. The other planets in the universe including the sun have magnetospheres; however, of all the rocky planets, the Earth has the strongest magnetospheres (The Earth’s Magnetic Field p. 1). The magnetosphere averts the sun’s particles that are carried in solar wind from hitting the Earth. However, a number of particles from the solar wind can still penetrate the magnetosphere. The aforesaid particles that penetrate from the magnetotail pass through the Earth and generate the Aurora Borealis light exhibitions, and possibly more spectacular, magnetic storms, which can blow out communication and power systems on the planet. Further, the said particles are accountable for various wonderful natural occurrences such as the natural radio emissions that produce the whistler waves and lion roars (Magnetosphere p. 1). The Earth’s magnetosphere is composed of magnetic flux and charged particles. It is extremely active, and has a number of key components, such as the radiation belts, plasmasphere, lobes, plasmasheet, magnetotail, magnetosheath, bow shock, and numerous electric currents (Magnetosphere p. 1). The magnetosphere changes regularly, even spinning its course every few thousand years. Regardless of its low density, the solar wind is strong enough to cooperate with the Earth’s magnetic field to form magnetospheres. As the ions in the solar plasma are charged, they act together with these magnetic fields, and the particles of the solar wind are brushed away around planetary magnetospheres. The particles circulate and move around the magnetosphere and even produce storms. The contour of the Earth’s magnetosphere is the direct consequence of being blasted by solar wind. Solar wind reduces its sunward side distance of merely 6 to 10 times of the Earth’s radius or some 67,000 kilometres (The Earth’s Magnetosphere p. 1). On the borders, or 90 degrees from there, the distance is approximately 15 Earth radii, and about 25 Earth radii in radius as the borders continue to move towards the cylinder (Stern p. 1). A supersonic shock wave is produced sunward of Earth to some extent like a sonic boom. On the other hand the precise length of the night-side of the Solar wind is unknown; however, it is estimated that the nigh-side magnetosphere extends to 1,000 times the radius of the Earth (Magnetosphere p. 1). The Earth’s magnetosphere has no clear borders during midnight. In fact, what occurs is that exceeding 50 to 80 Earth radii the solar wind breaks into the magnetotail, so the substance is predominantly solar wind, although the magnetic field is still that of Earth. It persists like this for no less than 220 Earth radii (Stern p. 1). Nevertheless, when the force of the solar wind increases, the perimeter shifts inwards, which erodes the magnetic field by process of reconnection. Therefore, a few occasions every year the perimeter overtakes satellites in synchronous orbit, at 6. 6 Earth radii (Stern p. 1). In contrast, resembling in 1999 when the solar wind was exceptionally profound, the noon-side perimeter went out exceeding 20 Earth radii (Stern p. 1). Our planet is bordered by an intense battle zone that commences only a few hundred kilometres above us and until now most of us are completely unaware to the fact. Our innate protection from this assault is the Earth’s magnetosphere; an imperceptible bubble that is surrounding our whole planet. Performing like a cosmic punch-bag the magnetosphere is subjected to groups of solar wind charging away from the sun at supersonic paces and continuously bombarding this protective bubble. For that reason, life on Earth has developed underneath the shelter of this magnetosphere. Works Cited â€Å"Magnetosphere. † 18 November 1996. University Corporation for Atmospheric Research. 25 September 2008 . Stern, David. â€Å"Get a Straight Answer. † 28 September 2004. NASA. 25 September 2008 . â€Å"The Earth’s Magnetic Field. † 3 June 2003. University Corporation for Atmospheric Research. 25 September . â€Å"The Earth’s Magnetosphere. † 28 August 2008. Cosmicopia. 25 September 2008 .

Everyday Use by Alice Walker Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Everyday Use by Alice Walker - Research Paper Example Indeed, the difference between the sisters explains why Mama places much hope in Dee and puts her in the path of success while Maggie remains home, uneducated and lame. Nevertheless, by the end of the play, Mama realizes her mistake and redeems her docile and valuable daughter. The short story points out not only the difference between Dee and Maggie, but also Mama’s relationship with each of her children. The contrast between Dee and Maggie is overwhelming and reflects their different personalities. Mama, as the narrator of the story, dramatizes the difference even more: â€Å"Have you ever seen a lame animal, perhaps a dog run over by some careless person rich enough to own a car, sidle up to someone who is ignorant enough to be kind to him? That is the way my Maggie walks† (Walker 121). This pitiful description is the image Mama has about her daughter. Injured when the house they used to live in burnt down, Maggie still carries the impact of the accident with her. Ma ma explains her physical difference from her sister: â€Å"Dee is lighter than Maggie, with nicer hair and fuller figure† (Walker 121). This physical difference is closely related to their different personalities. This statement reveals: â€Å"We must remember from the beginning that the story is told by Mama; the perceptions are filtered through her mind and her views of her two daughters are not to be accepted uncritically. Several readers have pointed out that Mama's view of Maggie is not quite accurate† (Farrell). Indeed. Regardless of the lack of physical beauty Mama perceives, Maggie has an inner beauty that her mother fails to grasp. Apart from the physical difference, another major handicap for Maggie is the lack of education. Although Dee gets the chance to go to college, Maggie stays home and mainly strives to read and write on her own. Maggie’s injury makes her a victim and causes her to suffer an unequal treatment compared to her sister. Instead of g etting Maggie a proper treatment allowing her to enjoy a better healing, Mama and the community prefer to collect money and give Dee an education. Talking about Dee, Mama asserts: â€Å"I used to think she hated Maggie, too. But that was before we raised the money, the church and me, to send her to Augusta to school† (Walker 125). Meanwhile, Maggie is left home to strive by herself with her physical and moral scars with no formal education and no professional counseling for the unfortunate accident she has been through. This article informs: â€Å"Maggie is the aggregate underclass that has been left behind as a handful of Wangeros achieve their independence-an underclass scarred in the collective disasters Walker symbolizes neatly in the burning of the original Johnson home† (Cowart). Besides, attending college changes Dee completely as she questions her identity and chooses another name. Her return home makes her transformation more visible and creates clashes of vie ws with her mother and sister. According to this critic: â€Å"Many readers point to Dee's proclamation of her new name as the turning point in the story, the point at which Dee pushes her mother too far. They point out that Dee is rejecting her family heritage and identity in this scene† (Farrell). This name change deeply hurts Mama who finally realizes Dee is not the person she thought she was. Mama assimilates Dee’s rejection of her name to the rejection of her family and inheritance and becomes conscious that the expectations she placed on Dee were too

Financial Statement Analysis Assignment Example | Topics and Well Written Essays - 3000 words

Financial Statement Analysis - Assignment Example The financial position and performance of a company can be analyzed with the help of different tools available. However, for the relative performance analysis, common size analysis as well as the traditional ratio analysis is the most effective tools such that they provide a same yardstick to compare the performance of two or more companies over several periods. This particular report emphasizes the performance of Kellogg Co. and Kraft Foods on the basis of common sized analysis and the traditional ratio analysis. Kraft Food Company is one of the world’s largest food companies. In 2011, the estimated revenue of the company is approximated as $54.4 billion whereas the earnings of the company before taxes are amounted as $4.8 billion. Kraft Food incorporated in Virginia in 2000. They have around 126,000 employees all over the world. The company manufactures and markets products related to food which includes confectionery, biscuits, cheese, beverages, packaged grocery, convenient meals etc. The company sells its products to its customers in over 170 different countries. At the end of 2011, the company reported gross assets of $93.8 billion and net assets of $35.5 billion. Kraft Food Company is a member of Standards and Poor 500, Dow Jones Industrial Average, Ethibel Sustainability Index and Dow Jones Sustainability Index. In 2011, the company’s portfolio included 12 brands. All these 12 brands reported revenues of $1 billion each. The most renowned brands of the company included Oreo, Mila and Cadbury Chocolates, Philadelphia Cream Cheese, Nabisco, Maxwell House Coffees, Trident gum, Kraft cheese, dressings and dinners, Tang powdered beverage, LU biscuits and Oscar Mayor Meats. The brand portfolio of the company included around 80 brands which generate revenues exceeding $100 million each year. Kellogg Company was founded in 1906. Its subsidiary companies are engaged in marketing and manufacturing convenience and ready to eat food. The major

Health pyschology Essay Example | Topics and Well Written Essays - 750 words

Health pyschology - Essay Example There are various reasons why patients fail to comply with medical treatment. One of the reasons involves the negative effects linked with certain medications. There are some medicines associated with an increase in weight and hence people fear that increased weight will impact negatively on their general well being. Others negative effects associated with certain medications that lead to non-compliance include a decrease in sexual drive, as well as other effects such as headaches and nausea. Non-compliance may also b caused by shame associated with taking certain types of medications. For instance, a HIV positive individual may fail to comply with treatment for fear of other people finding out of his or her status as it may lead to discrimination. The cost of medicines and medical treatment is also a major cause of non-compliance. Some treatments are very expensive and if the patient is unable to afford the medicine, then he or she is forced to discontinue with treatment hence non-c ompliance. Other factors that may lead to non-compliance include fear of developing dependence to certain medications, and also unavailability of relevant medicines (Mitchell and Selmes, 2007. There are a lot of intricacies associated with contemporary research on methods to measure compliance. Therefore, the methods currently used are considered conventional. These are grouped into direct and indirect methods. Direct methods comprises of laboratory techniques to measure the levels of certain chemical elements found in certain medicines in body fluids particularly blood and urine. The only limitation to this method is the fact that it does not detect the compliance to all types of medicines (Vermeire et-al, 2001). According to (Vermeire et-al, 2001: 334) "Indirect measures include process measures such as interviews, diaries, tablet counts, prescription filling dates and therapeutic and preventive outcome measures". According to a study