Marketing - McDonald's Restaurant Essay Example | Topics and Well Written Essays - 1250 words

Marketing - McDonald's Restaurant - Essay Example The utilization of logos is made out within the commercial while describing the manner in which McDonald’s is clean and utilized to view the food in affirmative terms. This is a commonsensical appeal to articulate the reasons for McDonald’s being an excellent setting to eat. The preceding element of McDonald’s is a Cheerful Place comes within logos. McDonald’s are attempting to influence and lurch in parents of kids into McDonald’s by articulating the facts of excellent food, hygiene, their spill proof covers and napkins, which fit similar to a bib. Parents would like good, as well as quality foodstuff for their kids in a hygienic environment. However, these logos are attempting to call to the parents using the amenities they encompass of spill proof covers and napkins, which fit similar to a bib and articulating that their kids will not get to one another. Taken as a whole, that is the reason that this commercial aims a family unit (Abrahams 1). Lo gos is utilized to try to persuade parents that McDonald’s provides a place where they do not have to be concerned about their children and being so muddled when they take pleasure in their dine. The commercial lays emphasis on the actuality that they contain pill proof covers, as well as napkins as colossal as bib. McDonald’s utilizes this appeal to establish to parents that while they are attempting to have an excellent time together with their family unit, they do not have to fuss about the clutter their kids make, making their life quite easier for them. Therefore, quality and hygiene could also match up to what might be termed as passion. No one would have the capacity to give a clean, as well as healthy eatery without excitement into making the foodstuff cooked and pleasant. This... This paper talks about the short story and popularity of the restaurant. McDonald’s Commercial from the year 1967 is rhetoric to put McDonald’s on the market. In McDonald’s commercial, it seems that they, in fact, wanted to give emphasis to respectability. It points out how children are not expected to talk to unfamiliar persons, and are not allowed to take things such as foodstuff from unfamiliar persons. It has not just the children articulating this, but McDonald himself pronounces it. By carrying this out, they are attempting to depict themselves as an organization with far above the ground ethical values. They are attempting to make themselves made out like a fraction of the family unit. When Ronald declares that children are not expected to take foodstuff from strangers, the child replies that he is not an unfamiliar person he is Ronald McDonald. The child articulates it in a tenor, which points out that he is someone highly dependable and recognizes him ex tremely well. To sum up, the paper approves that to present day, McDonald’s has utilized various, dissimilar slogans within United States marketing, as well as a few additional slogans for chosen nations and areas. The McDonald’s commercials feature pathos, logos, ethos, as well as kairos to a great deal. These rhetorical features enable McDonald to be viewed as a place of happiness or being cheerful, quality services and food, in addition to hygiene. All this rhetorical features give McDonald’s restaurant an eminent standing in business.

Importance Of Insurance Sector Economics Essay

Importance Of Insurance Sector Economics Essay The study is about the performance analysis of insurance sector of Pakistan. Financial safety is not stable in todays world. It does not matter how big earnings we have for a month or how huge savings we have there are often situations beyond our expectations or control. We cannot make us safe completely. This is why we need to take all the safety measures to secure our financial state and our lives as well. And to do this the best way is to have insurance. Insurance can be the best safe measure for the financial losses and the loss of life. Even if anybody has huge savings secure in a safe place there can always be some type of catastrophe that can pull out all of the savings. In such kind of situations insurance can only be the security measure that makes anybody safe and secure. When a contract is made with an insurance company that contract is called insurance policy. Insurance is basically a transfer of risk for transferring the risk on the company in return insurer must pay som e agreed amount called the premium. A company may cover all the loss or some part of it depending upon the policy. Insurances policies or contracts purchased when anybody feel that it is not possible to bear the loss completely. For example sudden health condition like any accident, heart attack, or anything else that may cause a serious loss of life or permanent loss or injury. In the same way financial accident may happens like house burn, theft, car accident, or property stolen or any business liability. These things are so expensive that anybody cannot pay all these losses or some of them from own pocket or savings. In these kinds of situations insurance helps a lot a person pays a small amount of money for the promise that a loss will recovered if any accident happens. Insurance is nothing but an agreement between an insurance company and a person to pay an amount for compensation in shape of occurring a loss of insured property or life. The amount can vary from a thousand to millions depending upon the insurance policy and premium agreed. Importance of Insurance Sector Insurance sector is very important sector in any economy. Because individuals and companies keep investing in new ideas in new businesses and in new ways of doing businesses. For doing that individuals and companies have to take a lot of risks and to avoid that riskiness or loss of investment or other important resources companies and individuals go for insurances to protect their investments or transfer of risks. In Pakistan insurance industry is 7th largest industry of the whole economy. Pakistan is a large country having a population near about 200 million of which majority are Muslims. As a religious belief many people avoid insurance to improve their living standards. About 65% of the population lives in rural areas and 60% to 70% people live below poverty line and their earnings are less than 2$ a day as a result less income to spend a less educated people as a result insurance industry in our country could not grow well as compare to other countries in the world. Economic Impact Insurance industry in Pakistan known as inadequate and in efficient less innovative products of insurance and monopoly of single state own insurance company name as state life insurance company of Pakistan. In 2001 state life insurance captured 80%of the total insurance market of Pakistan. And in 2005 the share was 74% of the total market. Though the share of state own company has go down in last few years and the share of private companies has increase a lot. But still insurance sector in Pakistan could not grow as compared to the international standards. The major reason of not growing the insurance industry in Pakistan is that the people are more religious and avoid insurances and companies do not offer innovative insurance products. Further insurance is divided in to two parts one is life insurance and the other is general insurance. In general insurance all other insurances include other than life insurance. Now five insurances companies are dealing in life insurance business of which four are private owned companies and one is state owned company. Out of those four private companies two are local life insurance companies and remain two are operating as foreign insurance companies. Performance and Growth Till 2005 the total amount received from policy holders in shape of premium 62% of total premium is of general insurance and remaining is of life insurance. Life insurance requires more capital. (SECP, 2007). About life insurance life insurance is divided into two major parts individual life insurance and group life insurance. Individual life insurances have big part in life insurance business which is 79% of total life insurances. And 20%share of group life insurances both group and individual life insurances have a 99% share of total life insurances. The other reaming 1% of total life insurance is of pension plans, health insurances, and children education plans etc. (SBP Report, 2005) If we see historically major life insurance business is owned by state owned company which is state life insurance company. State life insurance corporation or (SLIC) of Pakistan is the only government owned corporation that was made by merging 41 insurance companies in process of nationalization in early 1970(SBP, 2005). From that time state life insurance corporation became the leader insurance company in the country and having a 76% share of life insurance business. (SBP Report, 2005) Through the share of state life insurance corporation has decreased as compared with past but still state life insurance corporation has the major portion of the life insurances. But compare to international markets Pakistani market do not grow that much compared with other countries. There is urgent need for government to take steps to aware the people of Pakistan that insurance is beneficial for them so that the market may grow quickly and more investment come in Pakistan which is ultimately good for local economy and people of Pakistan. (Annual reports of life insurance companies 2001-2005) The above picture shows the overall performance of the insurance business in Pakistan done in the years of 2001 to 2005. The average growth in profits were almost 14% which a very handsome growth in a developing country. And the average ROA means return on assets is .4% which is a good result. Return on assets shows one rupee of asset generated the percentage of profit. Now about general insurances national insurance is the only state owned company that deals in the general insurance business in the country. Where as many private companies deals in the business of general insurance. There are five major categories of general insurance motor insurance, fire insurance, marine insurance, health insurance, and last one called miscellaneous insurance. Motor insurance having the largest share of 48% of total general insurance business. The reason behind this huge share is increasing number or cars on the road. Marine insurance having a share of 21% of total general insurance business. It is linked with the international exports and imports of services and products. Fire insurance is having a share of 18% of total of general insurance business and it is linked with the growth of industrial and construction business. Health insurance is having a 6% share of total of general insurance business. And miscellaneous insurance having a remaining share of 7% which includes aviation insurance, cash insurance and travel related insurances. (Insurance association of Pakistan, 2006) General insurances business is largely dominant by private companies, Government owned company having a share of 14% of total of general insurance business. Whereas a huge share is owned by the private sector companies which is 82% of the business of general insurances. And remaining 4% share owned by foreign companies. In the past few years Government owned companies have lost their share in the business of general insurances. (Insurance Association of Pakistan, 2006). The general insurance business has shown an outstanding performance in terms of profits. The average increase in profits over the five years was 52% per annum. And if talked about the return on assets it also showed a great result. The overall return on assets for over a five year period was 8%, which is a remarkable outcome. (Annual Reports of General Insurance Companies, 2001-2005) Now about the overall performance of insurance companies, before this section the individual performance of life and general insurances business was shown. In this section comparison of both life and general insurance would be shown which would show the overall picture of insurance industry of Pakistan. The map below shows the growth of premium, net profit growth and assets growth for life and general insurance business as well. The map below gives a comparison between general and life insurance premium for the five year period. The overall average growth in life insurance business has been 28% per annum. The average rate of growing of the general insurance business has been 22% per annum. Which means life insurance business is growing greater than general insurance business. (Annual Reports of Insurance Companies, 2001-2005) The below map will show the growth in profits of life and general insurance business over five year period. The average growing rate for the life insurance business has been 14% every year. And the average growing rate for the general insurance has been 52% a year. It clearly shows that the profits of general insurance business have grown much faster than the life insurance business. (Annual Reports of Insurance Companies, 2001-2005) History of the Selected Companies Jubilee Life Insurance Jubilee life insurance claims to bring global skills to Pakistan. For more than 15 years Jubilee life insurance doing business in Pakistan and claims to provide a better life, and the life of security and safety. Jubilee life insurance established in Pakistan in June 1995 as a public company, under the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s ordinance 1984. Jubilee life insurance starts its operations on June 1996. Jubilee life insurance companies shares are listed on stock exchange with paid up capital of 627 million rs. Jubilee life insurance proud to be having leading industries board of directors, and having the ability and experience to give Jubilee life insurance a better future for the people of Pakistan. Jubilee life insurance is under the Aga khan fund for economic development Switzerland. It is the monetary growth wing of Aga khan development network. It is a group of private agencies development looking for improvement of living conditions in selected areas of under developed countries. The association of Jubilee life insurance with Aga khan development network permits to attracts its worldwide knowledge and funds to give our customers in Pakistan with the finest insurance option already there in the country. Jubilee life insurance customers can be feeling safe in information that our process are secured by a globally accepted organization with worldwide excess. With popular assignments around Africa and Asia, Aga khan fund for economic development is one of the world leading private growing organizations active in the whole industry. EFU

Essay --

The Solutions to Note-Taking Problems for Students By: Timothy Cooks 12/3/2013 Learning Challenge/Solution Project Dr. Samuelson Note taking is a process that involves the writing down of information that has been received from another source such as a professor or boss. Note taking provides the user with reference material to use for future use. Note taking is one of the most important and useful study skills to have while in college. Students must expect to take a lot of notes in college. Professors will expect their students to take notes during lectures in order to go back and review at home alone or with other classmates. Note taking is a skill, so in order to make this skill efficient, we must develop multiple techniques in order to make note taking more profitable. Chapter 6 in our textbooks gives us plenty of techniques of note taking to improve our note taking skills. But before that lets point out that note taking has two basic functions that note taking serves. Note taking serves as a way to help you store or encode the material and a way to keep the information in written form until you need it for later reference (Pintrich & VanderStoep, 137). Chapter 6 serves as a good guide in presenting students with strategies for effective note taking. The chapter focus is on strategies instead of style in order to help us think about the process of note taking while we are in class. Before we begin note taking we should ask ourselves these questions: What should I pay attention to? What should I write down? How should I organize my notes? We are now at the beginning stages of improving the process of taking notes (Pintrich & VanderStoep, 137). This will help being organized while taking notes. Remember that good note ... ...es. In result, my quiz and exam scores dramatically increased. When I enter anatomy I used the more the same method but I needed to incorporate more techniques such as comparing notes with other students in my class because we had less instruction from the professor. Exchanging notes with other students helped me not fall behind or miss out on important information. In my current semester, I have learned more techniques and methods to include with what I already know. The results are fulfilling allowing me to potentially have straight A’s. I learned that it’s beneficial for every student to become a stronger note taker because it’s necessary for successful studying and researching. I recommend anyone who read this to become proficient in note taking for one main reason which is, to remember important information such as dates, times, key points or facts.

Lifestyle Choices Limit Good Health

The Scottish diet has been identified as particularly poor, it is high in salt, sugar and fat, and low in fresh fruit and vegetables. Neither women nor men meet the recommended levels of exercise; only 33% of women and 45% of men meet the recommended levels Of exercise. It is therefore not surprising that 59% of Scottish women and 69% or Scottish men are overweight and it is also not surprising that Scotland suffers from very high levels of weigh- related health problems, from diabetes to cancer.This suggests that the choices that we make about what we eat are impacting on the nation's health to a great degree. In addition, habits such as smoking certainly do have a connection with ill health. Smoking is a known cause of 25 serious diseases, including lung cancer, heart disease and respiratory problems. One in every four Scottish people will die from smoking related causes. It is therefore clear that the 23% of Scottish people who smoke are putting both their own health and others ar ound them in danger.Although all individuals have the ability to make healthy choices some of us are more likely to live healthy lifestyles than others. It can be cheap to live healthily – buying fruit or going for a walk – but for those in poverty, who are less likely to do so due to solicitation, knowledge, motivation or time. For instance, in Scotland least deprived areas, 1 1% of people smoke. In the most deprived areas, 40% of people smoke. Consequently, there are higher rates of lung cancer, heart disease, and low birth-weight babies in the most deprived areas of Scotland than in the least deprived areas.However, it is too simple to blame the poor for causing their own ill health through â€Å"bad choices†. For instance, Dry Harry Burns has spoken of the biology of poverty. In which he has argued that infants born into deprivation are exposed to the great stress, which has a lasting effect on the brain and body and leaved them more vulnerable to ease in la ter life. This has contributed to an astonishing 28 year male life expectancy gap between Gallon in Glasgow and the wealthy suburb of Leonie.Therefore, the health gap between rich and poor cannot be explained by lifestyle alone and we must take into account the wider effects of poverty on health. As a final point, other factors that are unrelated to lifestyle can also limit good health. Certain illnesses can be passed on in the genes. F-or instance, it is believed that 60% of cancers are linked to family history. However, few illnesses are purely hereditary and even those who carry a emetic Rick can lessen their risk of falling ill by making good lifestyle choices.For example, strokes do run in families, but it is said that 25% of them could have been prevented by doing regular daily exercise, such as walking. Therefore, lifestyles can still have an impact in the case of hereditary illnesses and is an important factor. In conclusion, while lifestyle factors do impact on health, the causes of ill health are more complex. Ill health is most usually the result of a combination of genes, environment and lifestyle factors and it is therefore too simple to say lifestyle is the main cause of ill health.

Case Study Sickle Cell Disease

1. Sickle cell disease is a group of disorders that affects hemoglobin, the molecule in red blood cells that delivers oxygen to cells throughout the body. People with this disorder have atypical hemoglobin molecules called hemoglobin S, which can distort red blood cells into a sickle, or crescent, shape. SCD affects millions of people worldwide, particularly those with African, Spanish, Mediterranean, and Indian ancestry.Some 120,000 infants are born with SCD every year worldwide. In the United States, approximately 1 in 500 African-Americans and 1 in 1,200 Hispanic Americans are born with SCD. Some 2 million Americans including about 10 percent of the African-American population carry one gene for SCD, the â€Å"sickle cell trait.† 2. People without a spleen or those who have a spleen that is nonfunctioning are at an increased risk for developing infections, these infections can be fatal if not treated immediately.3. Anemia resulting from a failure in blood cellAnemia associa ted with an excessive destruction of red cells4. SCD can be very painful and to help control the pain the physican would need to know how much pain the client is in and if he is in pain did he want something to help control the pain.5. Yes V.M. is be adequately oxygenated.6. V.M. low Hgb could be causing the S.O.B. usually shortness of breath with anemia is caused upon exertion so I think there are some other underlying conditions causing his SOB.7. Increased pulse, crackles in the lungs, increased B/P, increased respirations/respiration pattern.8. I would expect the MD to do a chest xray, place client on strict I&O, give him lasix, admit for observation, order teds, place on low sodium diet.9. Normal NA 137 K 4.9 WBC 4.3 Platelets 208High Bun 27Creatinine 2.7- problem with the kidneys or kidney function Phospate 4.7- controlled by kidneys, evidence of a kidney problem Cl 110- can be caused by certain kidney diseaseLowCO2 16 Changes in your CO2 level may suggest that you are losing or retaining fluid, which causes an imbalance in your body's electrolytes.CO2 levels in the blood are influenced by kidney and lung function. The kidneys are mainly responsible for maintaining the normal bicarbonate levels. Ca 8.2- kidney decease can cause a decrease in CaHBG 7.8 can be caused by Kidney problems, SCA, bleeding etc Hct 20.9 can be cause by anemia, destruction of red blood cells and over hydration10. Furosemide – Furosemide is a loop diuretic (water pill) that prevents your body from absorbing too much salt, allowing the salt to instead be passed in your urine. Furosemide treats fluid retention (edema) in people with congestive heart failure, liver disease, or a kidney disorder such as nephrotic syndrome. This medication is also used to treat high blood pressure (hypertension). Methylprednisolone – is used to treat conditions such as arthritis, blood disorders, severe allergic reactions, certain cancers, eye conditions, skin/kidney/intestinal/lung diseas es, and immune system disorders. It decreases your immune system's response to various diseases to reduce symptoms such as swelling, pain, and allergic-type reactions. This medication is a corticosteroid hormone.Ceftriaxone is an antibiotic used to treat a wide variety of bacterial infections. This  medication is known as a cephalosporin antibiotic. It works by stopping the growth of bacteria. 11. Sickle Cell Disease clients often receive blood transfusions on an ongoing basis, making it more important for the them to receive the best match for their bodies. When they receive blood that is not the best match, their bodies may begin to slowly reject the blood.If they cannot receive blood safely, they may die. It is important that the labs knows it is a sickle cell patient, follow all facility protocols ( monitoring Bp, temp, pulse, as recommended), monitor the patient closely for signs and symptoms of rejection. 12. Often SCD patients are looked at as drug seekers and are not provi ded with the pain relief that they need. It’s important to remember not to stereotype patients and believe what they tell you their pain level is.13. Have him follow up with a cardiologist about his heart murmur, incourge hime to work on his B/P control with diet and exercises. Education on what can trigger Sickle cell crisis temp, smoking etc. Encourage a low sodium diet, weigh daily if more than a 2 lbs gain in a day notify his physician, Teach causes of fluid volume excess and/or excess intake to patient or caregiver. Provide information as needed regarding the individual's medical diagnosis (e.g., congestive heart failure [CHF], renal failure). Explain or reinforce rationale and intended effect of treatment program. Identify signs and symptoms of fluid volume excess. Explain importance of maintaining proper nutrition and hydration, and diet modifications. Identify symptoms to be reported.

The eNotes Blog This Week in PoeticHistory

This Week in PoeticHistory Just for fun: were celebrating the lives of three poets that were changed this week in history, many years ago, and examining the curious ways one turn of events can change a legacy. Here are three world-altering events from three years in poetic history The Raven Is Born On this day in 1845, Edgar Allen Poes The Raven, one of the best-known poems in the English language, was first published. But it was no easy feat getting it into print. Poe first submitted the poem his friend and owner of Grahams Magazine George Rex Graham, who declined. He did, however, give Poe $15 out of what could best be described as pity. The poem was eventually bought by  The American Review, for $9. Still, Poe was not yet to become the household name he would shortly be; the magazine printed it under the pseudonym Quarles. It was in the  Evening Mirror  that the poem first appeared with Poes name beneath it. Thanks to this publication,  Edgar Allen Poe and his Raven achieved   immediate  success,both praised by Elizabeth Barrett (Your Raven has produced a sensation, a fit o horror, here in England. Some of my friends are taken by the fear of it and some by the music. I hear of persons haunted by Nevermore') and memorized by Abraham Lincoln himself. To discover more about and celebrate this influential poem, find the annotated eText of The Raven here at . Dante Alighieri Is Exiled If it werent for an unfortunate turn of politics, would Dante have written the masterpiece we all remember him for? On January 27th, 1302, the poet was banished from Florence, where he served as one of the citys six priors. Dantes political activities, including the banishing of several rivals, led to his own banishment, and he wrote his masterpiece,  The Divine Comedy,  as a virtual wanderer, seeking protection for his family in town after town, which may or may not be akin to walking the nine circles of Hell Of course, nowhere is this experience listed as inspiration for  The Divine Comedywe just couldnt resist the temptation of a good what if!  Yet surely this must have been a time of reflection for Alighieri, as the part of his guide through Paradise, the last portion of the series, was given to a Beatrice Potinari, Dantes own childhood love and adult muse. For additional background, analysis, and critical essays of Dantes masterpiece, find the complete study guide here. The Last Poems of Yeats Are Published from His Deathbed Seventy-five years ago, celebrated Irish poet William Butler Yeats took his last breath. In the same month, three of his last poems ran in The Atlantic. As he faced his own mortality, how did the Nobel Prizewinner look back on his life and work? Heartrendingly, with little regard for his own ego or extensive achievements. In The Man and the Echo, for instance, Yeats examined his role in the 1916 Easter Rising, a bloody rebellion by Irish republicans against British rule. In the poem the poet apportions blame to himself, as the speaker confesses to his own unforgiving echo: Man. In a cleft thats christened Alt Under broken stone I halt At the bottom of a pit That broad noon has never lit, And shout a secret to the stone. All that I have said and done, Now that I am old and ill, Turns into a question till I lie awake night after night And never get the answers right. Did that play of mine send out Certain men the English shot? Did words of mine put too great strain On that womans reeling brain? Could my spoken words have checked That whereby a house lay wrecked? And all seems evil until I Sleepless would lie down and die. Echo. Lie down and die. Yeats died on January 28th, 1939 in a boarding house in Menton, France.

Gun Control Fallacy essays

Gun Control Fallacy essays Effectiveness of gun control laws is a misnomer. Gun control laws are ineffective. In fact, they are considered to be counter productive to their purpose. The socioeconomic variables have more of an impact on gun related deaths than do gun control laws. Guns are not the root of crime; the problems of society are the root cause of crime. When there are family problems, no opportunities for jobs, and inadequate education, society will experience a rise in crime levels. Guns are not the problem. People are the problem. People will find a way to commit their crimes even if guns did not exist at all. Gun control laws will not benefit the law-abiding citizen and they will not deter the criminal. Most people are not aware of the gun laws so they are rather useless. The low number of gun related crimes in areas where gun control was not in effect proves that gun control laws are ineffective as does the fact that when gun laws are created there are more gun related crimes. Criminals do not know if citizens are armed, but if all citizens were allowed to be armed the criminal would be wary of committing a crime against that person. Some countries such as Mexico and South Africa have gun control. Their murder rates are considerably higher than those in the United States are. The bottom line is that gun control laws have recently been shown to be ineffective. Gun control is not a deterrent of crime or violence. A study was done in order to evaluate the effectiveness of gun control laws. The purpose was to gain statistical and empirical evidence. The results verify that gun control laws "have a very mild effect on the number of gun related deaths while socioeconomic variables such as a state's poverty level, unemployment rate and alcohol consumption have significant impact on firearm related deaths. These findings suggest that any reduction in resources spent on social programs tied to the Crime Bill may be coun...